But more importantly, Hyun Ji knows that Bong Pal holds the key to her past so she decides to move in with him. When Bong Pal and Hyun Ji first meet, they accidentally kiss and sparks fly. He crosses paths with Kim Hyun Ji ( Kim So Hyun), the ghost of a 19-year-old student who died in a car accident but has been wandering the Earth for five years because she is unable to move on to the afterlife. To make extra money, he hires himself out as an exorcist who helps people vanquish the ghosts haunting them, with only about a 50-50 success rate. It’s often difficult to enforce labor or health codes when it is unclear who is running the kitchen and because their unique business model challenges some cities’ permitting codes.Park Bong Pal ( Taecyeon) is a college student who has always had the ability to see and communicate with ghosts. The lack of transparency also poses a problem for cities. It also now requires restaurant ghost kitchens to distinguish their virtual menu by at least 50% from their parent menu. Earlier this year, Uber’s food delivery service Uber Eats began pruning its app of thousands of restaurants that list multiple delivery options under different names but offer the same menu. Cheese operate ghost kitchens under shell restaurants with different names, giving consumers the illusion of choice. Big restaurant companies such as Chuck E. There is really no way for people using a food-delivery app to know if Joe’s Sandwiches is the same as Jane’s Sandwiches, which offers delivery for the same items at higher prices. CloudKitchens, which counts Uber Technologies Inc.’s co-founder Travis Kalanick as an early investor, lost a string of restaurant partners last year. Reef Technology itself is pivoting to focus on providing its technology to stadiums and airports including Raleigh-Durham International Airport, where it runs a food hall operating system that lets travelers order ahead from any of its nine restaurants using kiosks or their phones.Īs with many innovations, ghost kitchen services grew faster than food-ordering platforms could keep up with, leading to issues with transparency that ultimately turned customers off. Butler Hospitality, which ran ghost kitchens for hotels, quietly shut down last year, leaving clients without food services and vendors without payment. The closures are expected to delay Wendy’s goal of reaching net unit growth of 2% to 3% until the second half of this year, Chief Executive Officer Todd Penegor told investors last week. Many of those plans have fizzled in a normalizing world. Wendy’s announced last week that it will permanently close the entire US ghost kitchen business it launched with Reef Technology. Commercial real estate company CBRE predicted that by 2025, ghost kitchens would account for 21% of the US restaurant industry. Rego Restaurant Group said its Quiznos and Taco Del Mar brands were set to open 100 ghost kitchens the following year. Even as investing cooled last year, the trend sparked a startup funding surge with dozens of companies snapping up millions of dollars to run ghost kitchens for some of the biggest names in food. announced plans to open 700 ghost kitchens across the US, Canada and the United Kingdom. As traffic and sales at major restaurants cratered, they hopped on to the trend. Ghost kitchens, which are restaurant kitchens that only offer delivery, became a popular and affordable way for fledgling restaurants to launch on a shoestring budget and for existing companies to bring in additional revenue during the pandemic.
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